Digi – Home

Varato

Going Headless With B2B eCommerce & Nessim Btesh

Play Episode Pause Episode

1x

00:00 / 00:51:07

Apple Podcasts Google Podcasts Spotify

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="98BLXCQ9Hc"><a href="https://www.varato.com/podcast/going-headless-with-b2b-ecommerce-nessim-btesh/">Going Headless With B2B eCommerce &#038; Nessim Btesh</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/going-headless-with-b2b-ecommerce-nessim-btesh/embed/#?secret=98BLXCQ9Hc" width="500" height="350" title="&#8220;Going Headless With B2B eCommerce &#038; Nessim Btesh&#8221; &#8212; Varato" data-secret="98BLXCQ9Hc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Nessim Btesh is our first second appearance guest and impressed us with his incredible transformation of his family B2B business to 100% digital sales during the height of covid. Since then, Nessim has added many features to their Headless B2B eCommerce website and is also seeing a better balance between in-person and online sales with Covid ramping down. 
Nessim is one of the most innovative technology leaders in the B2B eCommerce space and is constantly pushing the limits of what can be done.

Varato

Scaling B2B eCommerce With Deloitte Digital Managing Director of Commerce and Content Paul Do Forno.

Play Episode Pause Episode

1x

00:00 / 00:56:34

Apple Podcasts Google Podcasts Spotify

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="Z34biXF6Bs"><a href="https://www.varato.com/podcast/scaling-b2b-ecommerce-with-deloitte-digital-managing-director-of-commerce-and-content-paul-do-forno/">Scaling B2B eCommerce With Deloitte Digital Managing Director of Commerce and Content Paul Do Forno.</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/scaling-b2b-ecommerce-with-deloitte-digital-managing-director-of-commerce-and-content-paul-do-forno/embed/#?secret=Z34biXF6Bs" width="500" height="350" title="&#8220;Scaling B2B eCommerce With Deloitte Digital Managing Director of Commerce and Content Paul Do Forno.&#8221; &#8212; Varato" data-secret="Z34biXF6Bs" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Paul do Forno is considered a top 100 eCommerce influence in the world and has worked on some of the largest B2B eCommerce projects out there. Paul is a Managing Director at Deloitte Digital, the Gartner leader in the Commerce and Content space. He brings more than 25 years of experience in strategy, digital experience, consulting, technology, and digital. We talk about how to break down enterprise projects into smaller more effective projects that can be done in phases and how to leverage the right platforms to do so.

Varato

Modernizing Sales With B2B eCommerce And CRM Best Practices

Play Episode Pause Episode

1x

00:00 / 00:56:21

Apple Podcasts Google Podcasts Spotify

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="MESoDwqaFB"><a href="https://www.varato.com/podcast/modernizing-sales-with-b2b-ecommerce-and-crm-best-practices/">Modernizing Sales With B2B eCommerce And CRM Best Practices</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/modernizing-sales-with-b2b-ecommerce-and-crm-best-practices/embed/#?secret=MESoDwqaFB" width="500" height="350" title="&#8220;Modernizing Sales With B2B eCommerce And CRM Best Practices&#8221; &#8212; Varato" data-secret="MESoDwqaFB" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

In, season 2, episode 18, we bring on sales experts Sean Doyle Co-Founder of Fitzmartin, and their Director of Revenue Operations, Will Riley. FitzMartin is a specialized marketing and sales communications firm that helps clients solve complex sales and marketing problems. What we have uncovered is that building a more unified CRM process that aligns with B2B eCommerce and empowers sales reps to actually sell versus spending too much time processing orders or doing mundane CRM tasks can vastly improve performance. B2B eCommerce is really an extension of sales capabilities and should align with the sales reps needs.

Varato

Pricing & Coupons For B2B eCommerce

Play Episode Pause Episode

1x

00:00 / 00:53:35

Apple Podcasts Google Podcasts Spotify

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="RpTuj6RPRk"><a href="https://www.varato.com/podcast/pricing-coupons-for-b2b-ecommerce/">Pricing &#038; Coupons For B2B eCommerce</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/pricing-coupons-for-b2b-ecommerce/embed/#?secret=RpTuj6RPRk" width="500" height="350" title="&#8220;Pricing &#038; Coupons For B2B eCommerce&#8221; &#8212; Varato" data-secret="RpTuj6RPRk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Kathleen Booth has been in B2B for two decades now and has been in both the agency and SaaS world for many years. Recently she has been specializing in coupons and the problems with pricing, coupon cannibalization, and other issues around pricing at Clean.io. We discuss the complexity of pricing, coupons, and how to implement best practices with things like coupons for B2B eCommerce.

Varato

erpCommerce with Pixafy Practice Director Adam Goldschmiedt

Play Episode Pause Episode

1x

00:00 / 00:49:38

Apple Podcasts Google Podcasts Spotify

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="557fxwCi1r"><a href="https://www.varato.com/podcast/erpcommerce-with-pixafy-practice-director-adam-goldschmiedt/">erpCommerce with Pixafy Practice Director Adam Goldschmiedt</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/erpcommerce-with-pixafy-practice-director-adam-goldschmiedt/embed/#?secret=557fxwCi1r" width="500" height="350" title="&#8220;erpCommerce with Pixafy Practice Director Adam Goldschmiedt&#8221; &#8212; Varato" data-secret="557fxwCi1r" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Adam Goldschmiedt has transformed and rebuilt the Pixafy eCommerce practice to focus on ERP first eCommerce in the B2B space. Their parent company Net@Work had a very strong Sage and ERP practice and offered a unique value to their customers in eCommerce. Adam formed a unique integration product called ErpCommerce that connects SageX3 and Magento so that you can use a modern eCommerce platform like Magento with all the data and functionality you need from your ERP. We discuss the importance of unifying your operations through a strategy like ErpCommerce and how to get more out of your eCommerce business.

Varato

Branding & Video Marketing For B2B eCommerce With Guy Bauer

Play Episode Pause Episode

1x

00:00 / 00:57:53

Apple Podcasts Google Podcasts Spotify

RSS Feed

Share

Link

Embed

<blockquote class="wp-embedded-content" data-secret="SG1HgT4n2Z"><a href="https://www.varato.com/podcast/branding-video-marketing-for-b2b-ecommerce-with-guy-bauer/">Branding &#038; Video Marketing For B2B eCommerce With Guy Bauer</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/branding-video-marketing-for-b2b-ecommerce-with-guy-bauer/embed/#?secret=SG1HgT4n2Z" width="500" height="350" title="&#8220;Branding &#038; Video Marketing For B2B eCommerce With Guy Bauer&#8221; &#8212; Varato" data-secret="SG1HgT4n2Z" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. In this episode, we discuss how B2B companies need to simplify and improve the communication of their brand to stand out. Many companies simply look the same in the B2B space and fail to communicate their unique selling proposition through video, their website copy, or their brand.