Leveraging B2B eCommerce To Sell Parts As A Manufacturer With Kristina Harrington
Kristina Harrington is the President of Gen Alpha, a B2B eCommerce platform that specializes in OEMs, specialty vehicles & aftermarket organizations. They have interactive parts
Onboarding B2B Customers To eCommerce With Head of B2B Marketing At BigCommerce Fiona Norton
Fiona Norton is the head of product marketing for B2B eCommerce at BigCommerce. BigCommerce is massively accelerating their B2B roadmap due to so much demand
Building B2B eCommerce Infrastructure With TJ Gamble – CEO of Jamerson
TJ Gamble started his digital agency, Jamerson, over two decades ago, to help businesses with eCommerce. Jamerson specializes in software development for Magento and BigCommerce.
Scaling A B2B eCommerce Marketplace With Gil Bar Lev – CEO of HomeRoots
Gil Bar Lev eCommerce career goes back to the early days of Toy's R Us and Amazon! Fast forward 20+ years and he is now
Automating Pricing & Promotions With Tal Rotman of Namogoo
Tal Rotman is the VP of alliances at Namogoo, a company founded on its ability to eliminate customer hijacking on the Internet. A significant base
Using Net Terms To Grow B2B eCommerce With Rumbleship CEO Alex Lugosch
Alex Lugosch is CEO of Rumbleship, which is an eCommerce platform plugin that lets you easily offer terms to your wholesale buyers and get paid
The next Industrial Revolution is here! Is your business ready
Building High Quality Integrations With John Cymerman CTO Of Trellis
John Cymerman is the CTO and technical leader of Trellis. He has worked on many large B2B projects and has pioneered the integration strategy for Trellis. We discuss in-depth 5 different integration techniques and strategies you can deploy depending on your situation. The five are the traditional batch file / ftp approach, SOAP APIs, Rest APIs, GraphQL, and an iPaaS technology such as Celigo or Dell Boomi. There are many ways to approach an integration and that's why its so critical to architect the right approach before beginning an integration project.
Lowering Costs With B2B eCommerce SaaS With Amir Hessabi From BigCommerce
In Episode 26 we get the pleasure of speaking with Amir Hessabi, Senior Enterprise Solutions Engineer at BigCommerce. We discuss the value of a true SaaS eCommerce solution, BigCommerce, and how that can dramatically lower the cost of ownership for a B2B business. Traditionally B2B companies are used to legacy on-premise solutions and have often not yet adopted a SaaS application like BigCommerce for eCommerce. With SaaS you no longer need to pay for expensive upgrades or worry about software failing because all of that is managed for you in one affordable monthly fee. Having recently gone public, BigCommerce is a serious option that B2B companies should be considering.
Managing Complexity In B2B eCommerce With David Stillson Senior Architect At Lippert Components
In Episode 25 we have the pleasure of talking with David Stillson who has over 15 years of experience in Manufacturing, eCommerce, and business systems. David is currently the technical architect and manager of eCommerce Developers in LCI's digital experience team, a multi billion dollar public company. David has experience working with both small and very large B2B eCommerce businesses. We discuss the complexity of B2B from integrations to scaling sales and marketing as well as changing the culture within an organization. David gives great advice for people both new to the journey but also more experienced in the B2B journey looking to scale their online business.
The 5 Step Process To Improving B2B eCommerce
In episode 24, Tim and Isaiah go through our five-step process towards improving your B2B eCommerce presence. The first thing you should do before getting to step 1 is to make sure you have an internal person qualified to run the project and a platform to build upon such as Magento, BigCommerce, Insite, or Salesforce, etc. Step 1 is to develop robust product data, step 2 is to integrate with internal systems, step 3 is to invest in user experience, step 4 is to have flexible payment and shipping options, and step 5 is to have external integrations with vendors or customers. We go through these steps in-depth to help you grow your B2B eCommerce business.
Scaling An Enterprise B2B Brand With eCommerce
Our latest guest, Colleen Romero, has helped several massive companies scale their B2B operation online, such as leading brands like Napa auto parts. We discuss what B2B companies need to do to build and implement a successful B2B eCommerce strategy. We also cover topics such as why do companies struggle with marketing in B2B and how B2B eCommerce marketing is different from B2C. We discuss leading B2B eCommerce platforms and how to working with agencies. We also discuss what Colleen thinks it takes to find good agencies and make agency relationship successful.
Building Robust Requirements For B2B eCommerce With Jessica Wetzel
Jessica Wetzel is an accomplished eCommerce Manager with 16 years of extensive experience providing strategy and growth in the areas of B2B sales, marketing, and eCommerce. In this podcast, we dive deep into how she helped a distributor go from offline to online with a robust eCommerce site that has evolved over the years. She wrote some impressive requirements documents to take the company to the next level and managed many agencies so she knows how to nail down requirements to get the most of your development team. Jessica is a true leader in B2B eCommerce and is now at PunchOut2Go where she can help you integrate with internal customer systems as a B2B business.
Our Videos
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