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Francois Jaffres joins us from Noviland, a new technology company focused on helping businesses source products seamlessly from around the world. Currently, they have over 400 manufacturers in south east Asia and are quickly expanding to other countries. Noviland uses their platform as B2B eCommerce system to enhance the sales process and make it easier for their customers to get products from these manufacturers. We discuss the challenges of B2B versus B2C and why companies are hesitant to adopt technologies to aid their sales teams via eCommerce.