The Operations Behind Successful B2B eCommerce With Steve Engelbrecht

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The Operations Behind Successful B2B eCommerce With Steve Engelbrecht
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You may think B2B eCommerce is all about the website, but you couldn't be further from the truth. Steve Engelbrecht, CEO of Sitation, a process and operations company for B2B brands, discusses why you need to have great operations and processes to succeed with eCommerce. Co Host Timothy Peterson and Steve dive into why many processes are broken in B2B and how that stops companies from successfully growing with eCommerce. We discuss everything from PIM, ERP, and simply day to day B2B operations and how that impacts eCommerce.