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B2B eCommerce With Slatwall - A Modern Headless eCommerce Platform

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00:00 / 00:46:53

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<blockquote class="wp-embedded-content" data-secret="67HVwgxi2Q"><a href="https://www.varato.com/podcast/b2b-ecommerce-with-slatwall-a-modern-headless-ecommerce-platform/">B2B eCommerce With Slatwall &#8211; A Modern Headless eCommerce Platform</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/b2b-ecommerce-with-slatwall-a-modern-headless-ecommerce-platform/embed/#?secret=67HVwgxi2Q" width="500" height="350" title="&#8220;B2B eCommerce With Slatwall &#8211; A Modern Headless eCommerce Platform&#8221; &#8212; Varato" data-secret="67HVwgxi2Q" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

In Episode 9 we invite guests David Crouch, CEO of Slatwall Commerce and Brad Gustavesen, CMO of Slatwall Commerce to discuss B2B eCommerce. Slatwall is a modern eCommerce platform that combines enterprise features with headless commerce flexibility. Timothy Peterson and Isaiah Bollinger discuss what David and Brad are seeing in the B2B eCommerce space and why they have developed unique features like subscription built into their core platform to separate themselves from other major providers.

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The B2B eCommerce Landscape With Mark Brohan From Digital Commerce 360

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00:00 / 00:54:01

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<blockquote class="wp-embedded-content" data-secret="Nla0BtFS3m"><a href="https://www.varato.com/podcast/the-b2b-ecommerce-landscape-with-mark-brohan-from-digital-commerce-360/">The B2B eCommerce Landscape With Mark Brohan From Digital Commerce 360</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/the-b2b-ecommerce-landscape-with-mark-brohan-from-digital-commerce-360/embed/#?secret=Nla0BtFS3m" width="500" height="350" title="&#8220;The B2B eCommerce Landscape With Mark Brohan From Digital Commerce 360&#8221; &#8212; Varato" data-secret="Nla0BtFS3m" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Mark Brohan is a master of research and is the leading researcher in B2B eCommerce. If you want to know whats going on in B2B eCommerce you need to know Mark Brohan and his research at Digital Commerce 360. We discuss all the latest trends going on in B2B eCommerce, where the market is heading, and what you can do to stay ahead of the curve. Mark believes we are at a similar point in B2B as retail was a decade plus ago when eCommerce was first starting to disrupt retail.

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How To Work Successfully With Agencies In B2B eCommerce

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00:00 / 00:57:28

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<blockquote class="wp-embedded-content" data-secret="X7B06n2TDd"><a href="https://www.varato.com/podcast/how-to-work-successfully-with-agencies-in-b2b-ecommerce/">How To Work Successfully With Agencies In B2B eCommerce</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/how-to-work-successfully-with-agencies-in-b2b-ecommerce/embed/#?secret=X7B06n2TDd" width="500" height="350" title="&#8220;How To Work Successfully With Agencies In B2B eCommerce&#8221; &#8212; Varato" data-secret="X7B06n2TDd" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

In episode 7 we bring in Loan Laux CEO and Founder of Outgrow to discuss his work in B2B eCommerce. Loan has been working in eCommerce in the United Arab Emirates and is our first international guest. We discuss the challenges of working as an agency in B2B eCommerce and what companies can do to be more successful with their agency. We also discuss the interesting challenges of international B2B eCommerce and why Loan has chosen a unique platform Reaction Commerce to work in B2B eCommerce.

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Integrating Systems In B2B eCommerce With Jeremy Rudolph From Celigo

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00:00 / 00:48:05

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<blockquote class="wp-embedded-content" data-secret="ZB80J9fVqk"><a href="https://www.varato.com/podcast/integrating-systems-in-b2b-ecommerce-with-jeremy-rudolph-from-celigo/">Integrating Systems In B2B eCommerce With Jeremy Rudolph From Celigo</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/integrating-systems-in-b2b-ecommerce-with-jeremy-rudolph-from-celigo/embed/#?secret=ZB80J9fVqk" width="500" height="350" title="&#8220;Integrating Systems In B2B eCommerce With Jeremy Rudolph From Celigo&#8221; &#8212; Varato" data-secret="ZB80J9fVqk" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Integrations are the backbone of B2B eCommerce for most use cases. We discuss iPaaS (integration platform as a service) and why this is so hard for companies to overcome with Jeremy Rudolph from Celigo. Jeremy has Over 10 years of sales experience, including 5+ years focused on building and selling a disruptive SaaS & PaaS solution to startups, SMB’s and enterprise businesses. We discuss logistics, fulfillment, back office systems and why these systems all need to be talking to other systems in some way or another to make the customer experience unified and successful for B2B eCommerce.

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Building A Multisite B2B eCommerce Infrastructure With Nick Seagers

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00:00 / 00:38:21

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<blockquote class="wp-embedded-content" data-secret="bUpXqiHtxv"><a href="https://www.varato.com/podcast/building-a-multisite-b2b-ecommerce-infrastructure-with-nick-seagers/">Building A Multisite B2B eCommerce Infrastructure With Nick Seagers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/building-a-multisite-b2b-ecommerce-infrastructure-with-nick-seagers/embed/#?secret=bUpXqiHtxv" width="500" height="350" title="&#8220;Building A Multisite B2B eCommerce Infrastructure With Nick Seagers&#8221; &#8212; Varato" data-secret="bUpXqiHtxv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

In episode 5, we talk with Nick Seagers, Director of Operations at Stran. Stran is a top 40 promotional products distributor that continues to grow and lead the charge in distribution. Stran and Trellis worked together to build a massive multisite B2B eCommerce infrastructure that has been very successful for the growing distributor. We discuss the challenges of getting a technical infrastructure in place and what it takes to be successful in B2B eCommerce from someone in the trenches building a program from the ground up. Nick is an expert in operations, eCommerce, and has a great understanding of how to manage an internal organization thats naturally not technical to leverage new technology.

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Managing A B2B eCommerce Business With Michael Powers

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00:00 / 00:59:32

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<blockquote class="wp-embedded-content" data-secret="T3CjopvJ2I"><a href="https://www.varato.com/podcast/managing-a-b2b-ecommerce-business-with-michael-powers/">Managing A B2B eCommerce Business With Michael Powers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/managing-a-b2b-ecommerce-business-with-michael-powers/embed/#?secret=T3CjopvJ2I" width="500" height="350" title="&#8220;Managing A B2B eCommerce Business With Michael Powers&#8221; &#8212; Varato" data-secret="T3CjopvJ2I" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

In episode 4, Co-Hosts, Isaiah Bollinger and Timothy Peterson of Trellis bring on Michael Powers who is implementing B2B eCommerce for Alaska Rubber Group. Michael Powers is a B2B eCommerce strategist with over 15 years of digital marketing and eCommerce experience including re-platforming of a legacy B2B eCommerce platform and implementing customer adoption & acquisition strategies. Michael Powers had built out a B2B eCommerce program for a distributor and brought their revenue from next to nothing to 30% of all sales. He is now back at it again with a new organization to transform their sales from offline to online.