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Episode 99: Ram Venkataraman, CEO of Kibo (Headless Architecture & Modern B2B eCommerce Best Practices)

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00:00 / 01:00:31

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<blockquote class="wp-embedded-content" data-secret="HwD3ptfeta"><a href="https://www.varato.com/podcast/episode-99-ram-venkataraman-ceo-of-kibo-headless-architecture-modern-b2b-ecommerce-best-practices/">Episode 99: Ram Venkataraman, CEO of Kibo (Headless Architecture &#038; Modern B2B eCommerce Best Practices)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-99-ram-venkataraman-ceo-of-kibo-headless-architecture-modern-b2b-ecommerce-best-practices/embed/#?secret=HwD3ptfeta" width="500" height="350" title="&#8220;Episode 99: Ram Venkataraman, CEO of Kibo (Headless Architecture &#038; Modern B2B eCommerce Best Practices)&#8221; &#8212; Varato" data-secret="HwD3ptfeta" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Ram Venkataraman has a 20-plus-year background in innovative technology companies such as Red Hat and now Kibo. Ram began in technology as a product-focused architect and eventually CTO. Now Ram is the CEO of Kibo, driving forward an innovative composable architecture for mid-market and enterprise companies. Kibo boasts clients like Ace Hardware that have complex BOPIS and franchise needs, as well as other large B2B clients. Kibo can power both B2B and B2C eCommerce, order management, and subscription, all in one software. They are the only platform listed in the Gartner top eCommerce and OMS providers. We discuss the challenges of B2B commerce, and why a multi-channel approach through OMS and headless can help separate your business. 

Varato

Episode 98: Selecting The Right Software For B2B eCommerce

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00:00 / 00:58:29

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<blockquote class="wp-embedded-content" data-secret="sbTZ8fSRkU"><a href="https://www.varato.com/podcast/episode-98-selecting-the-right-software-for-b2b-ecommerce/">Episode 98: Selecting The Right Software For B2B eCommerce</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-98-selecting-the-right-software-for-b2b-ecommerce/embed/#?secret=sbTZ8fSRkU" width="500" height="350" title="&#8220;Episode 98: Selecting The Right Software For B2B eCommerce&#8221; &#8212; Varato" data-secret="sbTZ8fSRkU" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

In Episode 98, we expand on what it takes to build a successful eCommerce practice for your b2b organization. Selecting the right technology partner is critical, and can easily be derailed by salespeople over-promising. We highly recommend looking into technology that has a large user base, a thriving community of partners, extensions, and other elements that make it easier to get value out of. 

Varato

Episode 97: Jason Greenwood (B2B eCommerce Expert & Consultant)

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00:00 / 01:08:10

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<blockquote class="wp-embedded-content" data-secret="TEAL4BCiFJ"><a href="https://www.varato.com/podcast/episode-97-jason-greenwood-b2b-ecommerce-expert-consultant/">Episode 97: Jason Greenwood (B2B eCommerce Expert &#038; Consultant)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-97-jason-greenwood-b2b-ecommerce-expert-consultant/embed/#?secret=TEAL4BCiFJ" width="500" height="350" title="&#8220;Episode 97: Jason Greenwood (B2B eCommerce Expert &#038; Consultant)&#8221; &#8212; Varato" data-secret="TEAL4BCiFJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Jason Greenwood is the Founder & Lead Consultant of Greenwood Consulting. 𝗚𝗿𝗲𝗲𝗻𝘄𝗼𝗼𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗻 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝘁 𝗕𝟮𝗕 & 𝗗𝗧𝗖 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝗰𝘆. Jason Greenwood has been in eCommerce for over 20 years, operating merchants, as well as on the agency services side. Jason has seen all facets of B2B eCommerce and helps merchants make the right strategic decisions to move forward correctly with eCommerce.

Varato

Episode 96: (Building The Right Team Structure For B2B eCommerce)

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00:00 / 01:00:36

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<blockquote class="wp-embedded-content" data-secret="rgVoJ5gBu7"><a href="https://www.varato.com/podcast/episode-96-building-the-right-team-structure-for-b2b-ecommerce/">Episode 96: (Building The Right Team Structure For B2B eCommerce)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-96-building-the-right-team-structure-for-b2b-ecommerce/embed/#?secret=rgVoJ5gBu7" width="500" height="350" title="&#8220;Episode 96: (Building The Right Team Structure For B2B eCommerce)&#8221; &#8212; Varato" data-secret="rgVoJ5gBu7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Timothy Peterson and Isaiah Bollinger are back for a solo episode on how to craft the right team for B2B eCommerce. B2B eCommerce is complex because it requires integration and leveraging multiple pieces of enterprise software, and interdepartmental collaboration. We discuss which people and departments need to be involved to make B2B eCommerce successful.

Varato

Episode 95: Mark Brohan (B2B eCommerce Growth In 2023)

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00:00 / 01:06:58

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<blockquote class="wp-embedded-content" data-secret="1ix4NhqWYO"><a href="https://www.varato.com/podcast/episode-95-mark-brohan-b2b-ecommerce-growth-in-2023/">Episode 95: Mark Brohan (B2B eCommerce Growth In 2023)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-95-mark-brohan-b2b-ecommerce-growth-in-2023/embed/#?secret=1ix4NhqWYO" width="500" height="350" title="&#8220;Episode 95: Mark Brohan (B2B eCommerce Growth In 2023)&#8221; &#8212; Varato" data-secret="1ix4NhqWYO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Mark Brohan is the Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark has compiled the most comprehensive B2B eCommerce research and data on the top eCommerce businesses in B2B. Mark has seen the tide turn in which leadership is now embracing B2B eCommerce. It is now the challenge of implementation and success that is causing organizations to find challenges. With the complexity of multichannel, B2B eCommerce now requires even more capabilities than ever before.

Varato

Episode 94: Bhagawat Rawat, VP of Operations and Finance at OneScreen.AI

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00:00 / 01:11:52

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<blockquote class="wp-embedded-content" data-secret="QlJqxGlinh"><a href="https://www.varato.com/podcast/episode-94-bhagawat-rawat-vp-of-operations-and-finance-at-onescreen-ai/">Episode 94: Bhagawat Rawat, VP of Operations and Finance at OneScreen.AI</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-94-bhagawat-rawat-vp-of-operations-and-finance-at-onescreen-ai/embed/#?secret=QlJqxGlinh" width="500" height="350" title="&#8220;Episode 94: Bhagawat Rawat, VP of Operations and Finance at OneScreen.AI&#8221; &#8212; Varato" data-secret="QlJqxGlinh" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Bhagawat Rawat has founded several startups and is now the VP of Operations and Finance at OneScreen.AI. OneScreen.AI allows companies to hyper-target and track the effectiveness of outdoor marketing. Traditionally, outdoor marketing was considered ineffective to the rising power of digital marketing. However, recently, digital marketing has gotten more expensive and saturated. On the other hand, with tools like OneScreen, outdoor marketing can actually be more effective.