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Episode 93: Brian Beck (CEO of Encieba and B2B eCommerce Veteran)

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00:00 / 00:50:58

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<blockquote class="wp-embedded-content" data-secret="OJHrSlHuCJ"><a href="https://www.varato.com/podcast/episode-93-brian-beck-ceo-of-encieba-and-b2b-ecommerce-veteran/">Episode 93: Brian Beck (CEO of Encieba and B2B eCommerce Veteran)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-93-brian-beck-ceo-of-encieba-and-b2b-ecommerce-veteran/embed/#?secret=OJHrSlHuCJ" width="500" height="350" title="&#8220;Episode 93: Brian Beck (CEO of Encieba and B2B eCommerce Veteran)&#8221; &#8212; Varato" data-secret="OJHrSlHuCJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Brian Beck has written the leading book on B2B eCommerce, Billion Dollar B2B eCommerce. He has been in eCommerce for over 20 years and has seen the evolution of B2B eCommerce firsthand. Brian worked on both the agency and merchant side and is now the CEO of his agency Enceiba which focuses on Amazon for B2B. We discuss the challenges of B2B eCommerce, and why channel conflict is a misunderstood problem that most B2B companies don't solve.

Varato

Episode 92: Jouke de Vries (20 year eCommerce veteran)

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00:00 / 01:05:45

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<blockquote class="wp-embedded-content" data-secret="M1k4UlDXMq"><a href="https://www.varato.com/podcast/episode-92-jouke-de-vries-20-year-ecommerce-veteran/">Episode 92: Jouke de Vries (20 year eCommerce veteran)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-92-jouke-de-vries-20-year-ecommerce-veteran/embed/#?secret=M1k4UlDXMq" width="500" height="350" title="&#8220;Episode 92: Jouke de Vries (20 year eCommerce veteran)&#8221; &#8212; Varato" data-secret="M1k4UlDXMq" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Jouke de Vries has worked in many aspects of eCommerce for over 20 years. Having started as an engineer, Jouke worked his way up into product management at a B2B eCommerce platform Sana Commerce. We cover the need for customer segmentation, real time pricing integration / inventory, and other B2B eCommerce challanges in the podcast. Jouke has seen many variations of B2B eCommerce and helped hundreds of companies in the space. 

Varato

Episode 91: Tim Bucciarelli (Director of Engagement at Ironplane)

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00:00 / 01:02:55

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<blockquote class="wp-embedded-content" data-secret="kTZuaFDhBA"><a href="https://www.varato.com/podcast/episode-91-tim-bucciarelli-director-of-engagement-at-ironplane/">Episode 91: Tim Bucciarelli (Director of Engagement at Ironplane)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-91-tim-bucciarelli-director-of-engagement-at-ironplane/embed/#?secret=kTZuaFDhBA" width="500" height="350" title="&#8220;Episode 91: Tim Bucciarelli (Director of Engagement at Ironplane)&#8221; &#8212; Varato" data-secret="kTZuaFDhBA" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Tim Bucciarelli has spent most of his career on the merchant side in eCommerce.  Over the last 3 years he has joined the agency side at Ironplane helping merchants with eCommerce. Ironplane focuses on Magento and BigCommerce which often lead to B2B merchants. We discuss the challenges agencies face when trying to help merchants with B2B eCommerce such as discovery, architecture, and overall B2B eCommerce adoption.

Varato

Episode 90: Carlos Camacho (Associate Director of Digital Commerce, Boston Scientific)

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00:00 / 01:12:12

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<blockquote class="wp-embedded-content" data-secret="PGV0HtpXEp"><a href="https://www.varato.com/podcast/episode-90-carlos-camacho-associate-director-of-digital-commerce-boston-scientific/">Episode 90: Carlos Camacho (Associate Director of Digital Commerce, Boston Scientific)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-90-carlos-camacho-associate-director-of-digital-commerce-boston-scientific/embed/#?secret=PGV0HtpXEp" width="500" height="350" title="&#8220;Episode 90: Carlos Camacho (Associate Director of Digital Commerce, Boston Scientific)&#8221; &#8212; Varato" data-secret="PGV0HtpXEp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Carlos Camacho is a commerce leader at Boston scientific with more than 20 years eCommerce experience. He has experience leading projects to create best-in-class online shopping experiences in highly competitive B2B and B2C industries. We talk about the hurdles larger organizations have in getting their B2B channels to be effective via eCommerce.

Varato

Episode 89: Justin King (VP of B2B at Salsify & King of B2B Commerce)

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00:00 / 01:16:46

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<blockquote class="wp-embedded-content" data-secret="hlNtwFXt5V"><a href="https://www.varato.com/podcast/episode-89-justin-king-vp-of-b2b-at-salsify-king-of-b2b-commerce/">Episode 89: Justin King (VP of B2B at Salsify &#038; King of B2B Commerce)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-89-justin-king-vp-of-b2b-at-salsify-king-of-b2b-commerce/embed/#?secret=hlNtwFXt5V" width="500" height="350" title="&#8220;Episode 89: Justin King (VP of B2B at Salsify &#038; King of B2B Commerce)&#8221; &#8212; Varato" data-secret="hlNtwFXt5V" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Justin King started his career 20 years ago doing ERP-based eCommerce projects for B2B and B2C organizations. Eventually, he realized there was this massive knowledge gap in B2B, so he started his own B2B eCommerce website to educate the industry. Over time his knowledge and expertise took off and he became a top consultant for major B2B companies to adapt to eCommerce and is currently the VP of B2B at Salsify.

Varato

Episode 88: Peter Jaap Blaakmeer: CEO of Elgentos (Magento For B2B eCommerce)

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00:00 / 00:57:14

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<blockquote class="wp-embedded-content" data-secret="tSNMQjZGCY"><a href="https://www.varato.com/podcast/episode-88-peter-jaap-blaakmeer-ceo-of-elgentos-magento-for-b2b-ecommerce/">Episode 88: Peter Jaap Blaakmeer: CEO of Elgentos (Magento For B2B eCommerce)</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.varato.com/podcast/episode-88-peter-jaap-blaakmeer-ceo-of-elgentos-magento-for-b2b-ecommerce/embed/#?secret=tSNMQjZGCY" width="500" height="350" title="&#8220;Episode 88: Peter Jaap Blaakmeer: CEO of Elgentos (Magento For B2B eCommerce)&#8221; &#8212; Varato" data-secret="tSNMQjZGCY" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.varato.com/wp-includes/js/wp-embed.min.js </script>

Peter Jaap Blaakmeer founded Elgentos about 12 years ago. He has focused on Magento in the Netherlands region which has evolved to become a primarily B2B focused commerce platform. He has dealt with everything from complex ERP integration to change management. Peter works with mid-market manufacturers and distributors to help them scale B2B eCommerce and increase their market share.